Hollywood’s favorite music festival season is back with Coachella!  

The festival has long been known for its over-the-top bohemian looks characterized by lace and fringe for more than two decades. But this year, in a surprising turn of events, it seems that the "quiet luxury" aesthetic has even made its way to Coachella. Despite some attendees still being in-theme with Coachella’s classic statement-making outfits, or the kind of looks that are sure to draw attention, though evidently many of the most-famous attendees chose to do the exact opposite. Celebrities like Kendall Jenner and Hailey Bieber opted for understated, classic pieces like straight-leg jeans and plain tank tops. Even though the outfits may appear effortless, they still feature designer brands like Acne Studios and The Row.

What is Quiet Luxury:

Quiet Luxury is not being fully minimal, this trend is way more sleek and casual. It is seen on recent runways from designers such as Loro Piana and Bottega Veneta and in popular culture through TV shows like the return of Succession’s 4th season and Gwyneth Paltrow's ski trial look. 

Media reports and TikTok videos about old money aesthetic suggest this style of dressing recently. Now, even Coachella is getting in on the action with celebrities taking a new direction towards more sleek and minimalist looks at the festival. 

Kendall Jenner-  During the first weekend of the festival, Kendall Jenner was spotted wearing a simple black tank top and trousers from the Australian brand St Agni, along with sandals from The Row and a vintage shoulder bag from Fendi. Her outfit didn't reflect the typical 'Coachella vibes,' but rather a 'quiet luxury' style that is expected to be popular this summer.

Hailey Bieber-  Hailey Bieber chose to wear a white crop top and low-rise jeans from Acne Studios during her time in California desert. She completed her look with a pair of black square-toed shoes, oval-shaped Gucci shades and a baseball cap, which further accentuated the laid-back style.

Camilla Morrone- Camila Morrone's outfit at the Revolve festival was a noteworthy example of quiet luxury aesthetic. The actress opted for a double denim look, pairing white Re/Done jeans with both Khaite denim jacket with a white tee. She completed the outfit with Bottega Veneta sunglasses, giving off a vibe of effortless elegance.

Emma Chamberlain- Emma Chamberlain kept it simple but unique in her all strapless vintage denim mini dress, a Gimaguas Rino belt and red chunky loafers.

Shawn Mendes- Shawn Mendes opted for a laid-back and comfortable look by donning a white graphic t-shirt, beige cargo pants, white sneakers and a scarf. He also showcased his tattoos and rocked a messy hairstyle.

This trend also takes back in the late 2000s, when the financial crash led to a preference for more restrained luxury, dubbed "quiet luxury" or "stealth wealth". Brands like Céline and The Row became known for their discreetly elegant and expensive fashion, as high earners sought to shield themselves from the struggles of their peers. As a result of the pandemic, a similar trend has emerged with a focus on minimalism and subtle luxury, with designers opting for understated elegance instead of flashy logos and extravagant displays. The color palette has shifted to darker tones like black, navy, grey, and beige, and the silhouettes are sleek and minimalist. It's a reflection of the changing times and the need for comfort and practicality in uncertain times.

This shift towards a more expensive, understated fashion style at Coachella may be a sign of a new era where unremarkable outfits are becoming the norm. Only time will tell if this trend will stick around or if Coachella will return to its bohemian roots in the years to come. Until then, here are some outfits options from Moeva for the next festival with the taste of quiet luxury:

                  

For a stylish Coachella look, pair the Fiorella nude straw crossbody bucket bag with the Billy white straw hat. To add a touch of sophistication, put on the Ella chunky gold/silver earrings with Palmdale sunglasses to accessorize. For the outfit, choose the Nash bronze bikini top paired with the Izara bronze flared pants, creating a perfect balance of minimal and beach vibes.

 

Another outfit choice that would go with these accessories would be the Clementine bronze swimsuit.The Aster bronze dress would make a perfect cover-up with its V-neckline, ankle-length, and both having the tie-front detail. The sheer soft fabric adds an ethereal feel to the look.

 

Together, this combination creates a perfect blend of chic and comfortable style for the festival. The bag is perfect for carrying all your festival essentials, while the earrings and hat add a touch of glamour to the outfit. The swimsuit and sheer dress make a statement, while the sunglasses complete the look with a touch of cool sophistication.