In Summer 2018 collection, Moeva was inspired by the book “De Divina Proportione”, written by Luca Pacioli and illustrated 
by Leonardo Da Vinci.
 

The quest to create beauty in art and design made artists and architects integrate mathematical elements to their work. Pacioli described the application of geometry to art and architecture imbuing these art form with divine content in the book.Leonardo himself drew the geometrical illustrations for the manuscript. In his study of Divine proportion Pacioli first dealt with current thinking on theology, philosophy and music in the light of mathematics as expressed
 in the golden ratio.

 

In this collection Moeva was inspired by how the great designs of modern architects such as Mario Botta applied these ratios into reality.The collection has well constructed pieces with small metal binding accessories. The connecting parts and accessories were inspired by architectural joint details and by the illustrations of Da Vinci. Sporty shapes have significant geometrical sense of design. Lastly the fringe pieces were inspired by the shadow games that Botta uses in his buildings. The shapes are cleverly designed to create a flattered body that gives a reference to the golden ratio.

 

For representing the essence of the #moevagirl, our creative director selected the Dutch beauty Marlijn Hoek due to her remarkable, unique elegance.


One more time, we had the pleasure to partner up Caudalie and use their amazing beauty products to create a strong and sophisticated look and to highlight the beauty of our #moevagirl.

Marlijn is famous for her beautiful face shape and body and all the makeup was constructed to enhance her features. For reaching the perfect healthy skin with natural yet glamourous look, it was used the Caudalie Vino Perfect Serum and Moisturizer and Vino Source Sorbet.

The fabulous Premier Cru The Eye Cream and The Elixir were used revitalize the delicate face area and prevent from wrinkles while providing a silky and moisturizing feel.

As a summer lover brand that Moeva is,achievinga summery sun-kissed glowy skin on Marlijnwas a must-have and for that our make-up artist used Caudalie’s Teint Divin Mineral Powder.

The visible moisturized and smooth skin of Marlijn is result of the perfect combination of grape, hibiscus, sesame and argan oils of Caudalie’s Divine Oil with its powerful moisturizing effect.

During our intense day of shooting, it was essential to keep the skin of #moevagirl refreshed and hydrated and it was only possible thanks to Caudalie's Grape Water.

The secret of a perfect makeup is on the little details and our #moevagirl wouldn't look radiant and flawless without thefinal touch of Caudalie's most iconic product, The Beauty Elixir.