As London transforms into a global hub of creativity each October, Frieze returns to Regent’s Park with its signature mix of innovation, culture, and conversation.
Every October, London transforms into a canvas of contemporary expression as Frieze London, one of the world’s most influential contemporary art fairs, opens its doors in Regent’s Park. Dedicated exclusively to living artists, Frieze stands at the center of today’s cultural conversation.
Frieze London 2025 unveils a ground-breaking floorplan bringing a new flow to the experience. The reconfigured layout highlights the fair’s curated sections, including Artist-to-Artist and a new themed exhibition, Echoes in the Present, exploring how modern creators reinterpret the past. More than an art fair, Frieze London 2025 bridges art, fashion, and design — a reflection of modern culture’s evolving rhythm.
Must-See Highlights of Frieze London 2025
1.“Unveiled Desires: Fetish & The Erotic in Surrealism, 1880–Today
At Frieze London, the connection between art and fashion feels almost inevitable. The fair’s sculptural installations, surreal textures, and conceptual color palettes often influence fashion collections and runway design trends. It’s where runway meets gallery — a shared language of creativity that continues to shape modern elegance and global style.
2. Cai Guo-Qiang — “Gunpowder and Abstraction,” White Cube
Renowned for transforming explosions into art, Cai Guo-Qiang returns to London after three decades with Gunpowder and Abstraction. Using gunpowder to ignite and paint on paper, canvas, and glass, his works merge destruction and creation in one breath. Displayed at White Cube, Cai’s show captures art’s power to balance chaos and beauty — a rhythm echoed in nature, fashion, and design alike.
3. Eva Helene Pade — “Søgelys,” Thaddaeus Ropac
Emerging Danish artist Eva Helene Pade debuts her first solo show in the U.K. with Søgelys at Thaddaeus Ropac’s Dover Street space. Mounted on metal posts away from the walls, her works invite viewers to physically navigate around them, highlighting the collective energy of human connection. Pade’s dreamlike style reflects on how bodies communicate emotion — much like drapery and silhouette in fashion design, her art reveals how form and presence shape perception.
4. Kerry James Marshall — “The Histories,” Royal Academy of Arts
Kerry James Marshall brings his most ambitious European retrospective to the Royal Academy of Arts. The Histories unites monumental works exploring representation, history, and identity through vivid color and narrative mastery. Marshall’s art celebrates Black figures while challenging the conventions of art history, merging the personal with the political. Expect complexity, humor, and elegance — a visual conversation that leaves a lasting mark long after leaving the gallery.
Where Fashion Meets Art
At Frieze London, creativity moves beyond the galleries into fashion and design. During Frieze Week, luxury brands and designers unveil exclusive collaborations and limited-edition pieces that merge art with craftsmanship. Across Mayfair and Soho, concept stores and flagships echo the fair’s experimental energy through curated windows, capsule edits, and after-hours events.
