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SS17 Collection Inspirations

SS17 Collection Inspirations

 

Tony Montana: NOW you're talking to me, Baby.
Elvira: Don't call me "Baby". I'm not your "Baby".


The SS2017 collection was inspired by Elvira Hancock portrayed by Michelle Pfeiffer in the cult80’s movie ‘Scarface’. Elvira represents the unobtainable, and she becomes the embodimentof success and achievement. Tony sets his sights early upon Elvira, and all other women fade from his view.She has an angelic beauty and charms everyone around her.

As Moeva, bringing in her character into the collection, with the 80's general look and feel, we present a brand new collection with the feel, soul, color and atmosphere of the 80's, and combiningwith the identity of the Moeva woman, strong, independent, and mesmerising, as always.

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

 

 


  

 


  

 

 

  

 

 

The inherent wavy texture of Moeva’s products is a testament to intricate design and attention to detail. This element not only lends texture and depth but also accentuates their visual allure, culminating in a unique aesthetic signature to the collection. This deliberate pattern orchestration results in a captivating interplay of light and shadow.

Textured // The Distinctive Aesthetic

In Moeva's Adorned Series, garments are elevated to art. Beyond the mastery of the fabric and fit, what sets these pieces apart are their intricate, gold-sculpted art-formed accessories. These aren't just adornments; they are statements, meticulously designed and positioned to serve as the centerpiece of each ensemble.Every accessory, with its gold sculpted finesse, adds a touch of opulence, blending seamlessly with the garment's luxurious fabric.

Adorned // Art Forms

In the Buttoned Series of Moeva’s collection, garments are more than just fabric and thread – they're a curated journey of design. The inclusion of delicate shell-shaped buttons infuses each piece with a hint of coastal charm and whimsy. But these buttons aren’t mere embellishments. Each is meticulously positioned, serving as both an accent and a focal point.

Buttoned // Coastal Elegance

In the Moeva's Tulle-Accented Series, where each garment is a symphony of design and emotion. It's an experience, a feeling, a moment.Designed with the modern-day enchantress in mind, every piece seeks to elevate the wearer to a realm of dreamlike beauty. The sheer elegance of tulle, with its soft touch and delicate allure, lends an air of sophistication that is both subtle and profound.

Tulle-Accented // Luminescent

Venture into the realm of Moeva's distinguished "Reputed" series, where the splendors of past seasons are given new life, celebrated and revered. Here, pieces that once captured the spirit of their debut season continue to enchant, proving that true style is immune to the ebb and flow of passing trends.

REPUTED LEGACY

The epitome of casual sophistication and relaxed elegance, our linen series showcases garments tailored from high-quality linen fabrics. Renowned for their lightweight, breathable, and natural properties, these pieces are perfect for those seeking comfort without compromising on style.

LINEN

Moeva Men's knitted pieces are more than just garments; they are a statement of artistry. Crafted with only the finest quality materials, each knitted item underscores our commitment to exceptional standards.

KNITTED

With a focus on fit and luxury, our woven garments are where structure meets comfort. Every piece boasts an exceptional fit, a testament to superior construction techniques and our choice of only the highest-quality materials.

Woven
“Fluid Motion // Aqueous Athletics”

transcends the boundaries between
fashion, art, and athleticism. It celebrates the inherent beauty
and power found in the combination of water’s fluidity and the
strength of athletics. Prepare to embark on an enchanting journey
where the worlds of water and sports collide, redefining elegance
and empowerment in the realm of fashion.

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Creative Direction

Colors // A blend of deep ocean blues, ethereal aqua, and shimmering golds. Utilize gradient overlays to imitate the transition on water, representing the fluidity of time.
Textures // Layered visuals that echo the rhythmic patterns of rippling water and the tactile weave of luxe fabrics.
Setting // A minimalist setting within a public gym complex, utilizing its raw textures and authentic athletic ambiance. Seek sleek surfaces, either reflective like serene water or matte to contrast the collection’s sheen.
Location // The chosen backdrop of a public gym complex adds a layer of authenticity and modernity. The juxtaposition of luxe fashion within an everyday athletic space emphasizes the collection’s elegance and athleticism. It’s this contrasting blend that will further enrich the narrative of quiet luxury.
 

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