This year Moeva takes you to a summer journey from film town Cannes to down-to-earth Nice and into millionaire’s Monaco. French Riviera, with its rocky cliffs, maquis-scented air, and dazzling Mediterranean views. Led by real-life princess Grace Kelly and followed up by the likes of Matisse and Picasso throughout the forties and the fifties sought inspiration from the Riviera gem. Moeva’s Pampelonne Collection shines a light on the retro cuts with textured French patterns enhanced by prominent gold accessories and button details to preserve the marine spirit that French Riviera endures.

But none could command the world’s attention on the St Tropez as Brigitte Bardot did. She oozed sex appeal as she rolled in the St Tropez in a two-piece swimsuit, embodying the spirit of the French Riviera: naive but sexy with a liberated attitude. As Bardot transformed St Tropez into a playground for the rich and famous over the decade, the once small fishing enclave became synonymous with international celebrities. Their liberated summertime clothing and luxurious lifestyle set the direction for Moeva’s SS21 Pampelonne collection.