Anyone who's been tuned into fashion trends lately would vouch for the unmistakable dominance of red. Forget Pantone's Viva Magenta; this year, it's all about the bold and audacious red.

Friday night saw the Kardashian clan make their way to the upscale Funke restaurant in Beverly Hills to commemorate Kim's 43rd birthday. In what seemed like perfect timing, or perhaps a touch of the Kardashian flair for publicity, cameras captured every moment. Is it time we coin a term for a group of Kardashians? A 'Glamour', perhaps?

Kim, ever the fashion icon, opted for an enchanting red Balenciaga dress that's been making headlines everywhere. Its striking silhouette and intense hue were nothing short of captivating. Oh, to imagine the commentary the late Joan Rivers would've offered on this ensemble!

 

The past few months have solidified red's standing in the fashion world. Highlights include vibrant splashes of it at The Row and Stella McCartney's showcases. Maximilian Davis embraced the vivacious scarlet reminiscent of the Trinidad and Tobago flag during his debut with Ferragamo, while Sabato De Sarno's spring/summer 2024 collection at Milan Fashion Week heralded the rise of "Gucci Rosso". And who could forget the mesmerizing visuals of Diana Vreeland in her iconic red living room? Her love for the hue, likened to "a child’s cap in any Renaissance portrait", resonates even today.

Charlotte Sinclair penned it perfectly in Vogue in 2017, capturing the essence of the color: "Red is ... the double underline, the alert, the oomph, the passion. It’s the hue of regality, intensity, and power." And let's not forget its inherent magnetism, guaranteeing you'll be the center of attention — something Kim has mastered to perfection.