Originally featured in Alem Magazine, this exclusive piece explores the vision of Moeva. Journalist Filiz Şeref Kulu explores the creative philosophy of founders Damla Zırh, Yağmur Zırh, and Burcu Tanman, uncovering the emotional narratives, cultural references, and timeless design principles that define each collection.
Behind Moeva lies a strong vision and a multi-layered creative process that goes beyond style. Each piece is crafted with intricate detail, embracing both aesthetics and functionality. Drawing inspiration from the nostalgic scenes of classic films, the magic of a summer evening, the warm glow of tranquil shores, and life’s quiet, profound moments, Moeva makes not just a product visible in each collection, but the emotion that accompanies it. Founders Damla Zırh, Yağmur Zırh, and Burcu Tanman blend a relentless design philosophy with a contemporary outlook, creating pieces for women who never compromise on their personal style, who merge elegance with simplicity, and who express themselves freely. That’s why each Moeva design carries not just the salt of the beach, the calm of the sand, and the confidence of a gaze—but also gives its wearer a sense of identity and emotion that transcends style.
What was your motivation to launch your brand?
During our design education, the biggest motivation was not being able to find pieces on the market that reflected our aesthetic vision. This gap sparked not only a creative drive but also a strategic mindset to create our own brand. Combining timeless design with a modern perspective, we set out to serve individuals who are confident and unafraid to express their style. Our aim is to make the wearer feel powerful and unique by offering quality, detail, and aesthetic integrity in every piece.
What emotion, place, or memory most inspires your designs?
The emotions and moments that inspire my designs are multi-layered. Often, the atmosphere of a place or a memory from the past becomes the starting point. Sometimes an old movie scene blends with emotional associations to shape the collection's story. In addition, cultural shifts, aesthetic movements that emphasize individual expression, and the dynamics of contemporary life are among my sources of inspiration. Each collection becomes not just a visual product but a story and expression of a thought, a feeling, and an era.
Your favorite piece from the new collection?
In the SS25 collection, the Hermione bikini set designed using 3D printing techniques stands out for me. It’s my favorite thanks to its innovative and technically forward approach.
Functionality or aesthetics in beachwear?
They must be considered together. At Moeva, our goal is to unite aesthetics and functionality. What you wear should be both comfortable and striking.
A timeless touch in beachwear fashion?
Carefully chosen details like subtle accessories and quality fabrics. Even as trends change, a well-thought-out cut and sophisticated simplicity never lose their impact.
How do you want people to feel in your designs?
Strong, confident, and with a sense of individuality. Moeva designs act as an extension of the wearer's character—simple yet impactful.
What message does your brand communicate?
As a brand that has established its own aesthetic language and continues it with simplicity and elegance, Moeva always advocates for timelessness, attention to detail, and a style-forward attitude.
Your brand in one sentence?
Strong, sophisticated, elegant.