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Barbiecore Trend

Barbiecore Trend - Moeva

Fasten your seatbelts, we're going on a ride down the memory lane, revisiting our favorite childhood icon - Barbie. Remember when we adorned our doll with the chicest clothes? Now, it's time to be the doll, with a stylish twist, of course.

It's not simply a color palette dominated by different hues of pink - it's a lifestyle choice, an aesthetic, and a fashion statement that goes beyond the simplistic representation of a childhood icon.The roots of this trend can be traced back to the iconic Barbie doll, a toy that has held its status as a beloved figure for generations. Many of us remember growing up with Barbie, dressing her up in glamorous clothes, and perhaps even imagining ourselves in those fabulous outfits. This nostalgia has taken form in the Barbiecore trend, which harks back to the innocent joys of our childhood, when we dared to dream and believed we could be anything we wanted.


 However, Barbiecore isn't just about reliving the past; it's about reinventing it for the present. It's about channeling the confidence, glamor, and fearlessness that Barbie represented and mixing it with contemporary fashion sensibilities. 

Just as Barbie herself has evolved over the years to reflect changing cultural norms and values, so has Barbiecore. It doesn't just celebrate the girly-girl aesthetic; it’s an exploration of personal identity, gender expression, and unapologetic femininity. It acknowledges the fact that wearing pink doesn't make one weak; instead, it portrays strength, self-assuredness, and a bold persona.In the wake of the upcoming Barbie film starring Margot Robbie and Ryan Gosling, the Barbiecore trend has seen a massive resurgence. The look is becoming a ubiquitous presence across various platforms, from the runway with Valentino's Pink PP collection to the street style of celebrities and influencers. It's about embracing a part of our cultural history and adapting it into our modern wardrobe.

Barbie's influence has seeped into a variety of cultural realms, and its impression on fashion is undeniable. Chanel and Versace have unveiled resort collections that would make Barbie admirers and celebrities such as Margot Robbie and Dua Lipa swoon, and there's certainly more to come. However, the Barbie inspiration was alive and kicking in the fashion scene even before the official press tour began, with street style mavens donning pink hues leading the way.


Throughout the Barbie press tour, Margot Robbie has been a formidable force of fashion. She's consistently nodded to the sartorial prowess of the renowned doll she embodies on the big screen, ranging from donning a summery gingham Prada ensemble at a red carpet event to sporting a vintage Chanel travel outfit on a flight, both outfits naturally bathed in varying shades of pink. The actress has certainly mastered the art of immersive Hollywood costume dressing. Yet, at the film's Seoul premiere, Robbie unveiled a completely fresh take on Barbie style. Here, she masterfully echoed an iconic version of Barbie from the 1980s with her carefully curated outfit.

Andrew Mukamal, Robbie's stylist, crafted two distinct Versace looks for the star that beautifully channeled the 'Day to Night' Barbie introduced in 1985. This Barbie sported two signature styles - a sophisticated suit for daytime and a glamorous dress for evening - a duality that Robbie replicated flawlessly. She first appeared in a business-chic ensemble consisting of a pink skirt suit with contrasting white lapels and an elegantly tied blouse, complemented by a sparkling Judith Leiber phone-shaped bag, reminiscent of the colossal cordless phones from the 80s. The destination of her business venture remains unknown, but one thing is for certain - we'd love to join her professional endeavor!"

 Moeva Edition : 80's inspired Barbie Looks 

The Moeva bodysuits are a highlight, seamlessly blending Barbie's playful aesthetic with Moeva's signature sophistication. Expect to see form-fitting silhouettes in an array of Barbie's trademark hues, from bubblegum pink to vibrant fuchsia. Gold accents and subtle embellishments further elevate these pieces, making them perfect for a glamorous day at the beach or a sunset soiree.

The Moeva editor's choice stands out as a brilliant marriage of nostalgia and luxury, effortlessly bringing the Barbie look into the realm of high-end fashion.           


The 'Sigrid' bikini top with Kerstin bikini bottom is an exceptional embodiment of the Barbie aesthetic, redefining luxury beachwear with its standout style. Exhibiting a tantalizing mint green hue reminiscent of vintage Barbie glamour, 'Sigrid' dazzles with its carefully curated elements.

Ebba Swimsuit

The 'Ebba' swimsuit is a Barbiecore trendsetter's dream come true. With its whimsically pink ABS chain straps and removable belt, it reinterprets classic beachwear through a glamorous, Barbie-inspired lens.

Klara Swimsuit

The Nostalgic allure of the Barbiecore trend with the Klara swimsuit. This piece stands out with its intricate detailing of ABS yellow-toned chains, adorning the inner and under-bust areas, serving as a delightful nod to the iconic Barbie style. These chains are not just about aesthetics, as they are rust-free, heat-resistant, and suitable for swimming, embodying the perfect mix of form and function.


Ronja Swimsuit

The green Ronja swimsuit brilliantly embodies the Barbiecore aesthetic, bringing to life a quintessential summertime fantasy. 



Tindra Swimsuit

Tindra pink  is a vibrant celebration of the Barbiecore trend, imbued with a whimsical charm that instantly elevates your beachside aesthetic. The striking ABS chain straps bring a dose of playful sophistication, perfectly complementing the nostalgic appeal of the Barbie era.