The most popular and highly discussed series of recent, The White Lotus has created a revolutionary fashion statement with its latest Jacquemus appearance.
The White Lotus takes place in a tropical and luxurious resort where the ultra wealthy come to relax and unwind. The series also lets you witness the characters’ multidimensional personalities which are reflected through their interactions, their wardrobes and so on.
Porte, over the course of 15 years has succeeded to implement creative and innovative marketing strategies into Jacquemus’ brand identity. The brand is known for its seamless partnerships and remarkable collaborations.
The White Lotus, the perfect satire of the overindulgence, excess and extravagance features many eye-catching and statement outfits from Valentino, Zimmermann, Louis Vuitton and more.
They were going for a more bold and maximalist approach compared to the previous seasons.
Hence, it was only appropriate for Jacquemus to step in to work their marketing magic by styling Chloe (Charlotte Le Bon). With her soft and sophisticated style, she perfectly pulls off the custom made baby pink sheer swimsuit and wrap skirt and her complementary hat.
This is a perfect example of a brand character match. Since The White Lotus is the perfect representation of exotic lifestyle and premium resort experience it was only ideal for Jacquemus to step in with their unique pieces and unmatched fashion sense.
Representing the unbothered and bold approach in fashion, Jacquemus has perfectly analyzed the Chloe character and successfully contributed to her identification. The custom made set she wears in the fourth episode perfectly aligns with Chloe’s lifestyle and character, the audience also found it genuine. This collaboration generated traffic and created buzz which are the two main performance indicators when you think of these types of campaigns.
To wrap it up, as in real life fashion and styling goes hand in hand with a person’s attitude, dilemmas, problems and so on. Everything we wear has a meaning and holds a value. In light of this, when there is a combination of a well scripted series featuring multidimensional and well developed characters with brands with strong vision and identity, it is possible to create successful brand partnerships that leave a lasting impression on consumers.