Helmut Newton, being the genius of the last half-century, is the main inspiration of MOEVA's new SS14 Collection. He represents a woman who does not follow, but lead. A woman who has the power to desire and want whoever she likes, however she wants. She is in full charge of her life and who, what surrounds her. She is the image of power and strength. Helmut Newton photographs not only their bodies but also their souls. Each of these photography contains this emotional charge, whenever looked at, creates a strong flow of emotions, which complements the woman photographed.

He pushes the boundaries when it comes to photography, breaks norms, and creates an entirely unique sense of style.

Helmut Newton's unique sense of style has inspired MOEVA to create its own with the Spring/Summer 2014 Collection.

(Check out our inspiration video through this link)

"In the photographs themselves there's a definite contrast between the figures and the location - I like that kind of California backyard look; clapboard houses, staircases outdoors."

"People gave us everything for free. We were allowed only so much film per picture, but there was no limit to creativity. I like to say that they let us loose like wild dogs in the streets of Paris."

“Photography is a way of feeling, of touching, of loving.

What you have caught on film is captured forever...

it remembers little things, long after you have forgotten everything.”

"My job as a portrait photographer is to seduce, amuse, and entertain."

“I hate good taste. It's the worst thing that can happen to a creative person.”

"What I find interesting is working in a society with certain taboos -and fashion photography is about that kind of society. To have taboos, then to get around them - that is interesting."

"It's that I don't like white paper backgrounds. A woman does not live in front of white paper. She lives on the street, in a motorcar, in a hotel room."

"The challenge", he once said, "is to show something more of who that woman is."

(1920-2004)